Tieroom, an international luxury tie retailer, came to us with a Magento store that was underperforming across several critical areas:

  • Slow page load times: Poor Core Web Vitals scores were hurting search rankings and driving customers away before they could browse products
  • Low conversion rates: Visitors were arriving but not purchasing, with a checkout process that created unnecessary friction
  • Unoptimised checkout: The existing checkout flow had unnecessary steps and lacked trust signals that international buyers need
  • Limited site speed insights: No performance monitoring meant issues went undetected until customers complained
  • Outdated platform: Running behind on Magento updates, leaving the store exposed to security vulnerabilities

With international customers across multiple markets, Tieroom needed a partner who could deliver measurable performance improvements that directly translated into higher revenue.

We implemented a comprehensive performance optimisation and ongoing support programme targeting every layer of Tieroom's Magento stack:

Performance Optimisation:

  • Full-stack performance audit identifying bottlenecks across server, application, and frontend layers
  • Database query optimisation and indexing improvements for faster page generation
  • Image optimisation and lazy loading implementation to reduce page weight
  • Caching strategy overhaul with Varnish and Redis configuration tuning
  • Core Web Vitals improvements targeting LCP, FID, and CLS

Conversion Optimisation:

  • Checkout flow streamlining to reduce abandonment
  • Trust signal implementation for international buyers
  • Mobile experience improvements for higher mobile conversion rates
  • Product page enhancements to improve add-to-cart rates

Ongoing Support & Maintenance:

  • Proactive security patching and Magento version updates

  • Continuous performance monitoring with New Relic and Sentry

  • Regular feature development and store improvements

  • Automated testing of critical checkout and payment flows

  • 45% increase in conversions

Performance improvements and checkout optimisation directly translated into significantly more completed purchases

  • 65% faster page load times

Full-stack performance optimisation delivered dramatically faster pages across all device types

  • Improved Core Web Vitals

All Core Web Vitals metrics moved into the "good" range, improving search rankings and user experience

  • Reduced checkout abandonment

Streamlined checkout flow with trust signals significantly reduced cart abandonment rates for international customers

  • 99.9% uptime

Proactive monitoring and maintenance ensured consistent availability through peak trading periods

  • Continuous improvement

Ongoing retainer relationship delivering regular feature enhancements and performance gains month over month

  • Full-Stack Performance Audit & Optimisation
  • Core Web Vitals Improvement
  • Checkout Flow Optimisation
  • Database & Query Optimisation
  • Caching Strategy (Varnish & Redis)
  • Image Optimisation & Lazy Loading
  • Security Patching & Updates
  • Performance Monitoring (New Relic & Sentry)
  • Automated Checkout Testing
  • Ongoing Support & Feature Development

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