Tieroom, an international luxury tie retailer, came to us with a Magento store that was underperforming across several critical areas:

- **Slow page load times:** Poor Core Web Vitals scores were hurting search rankings and driving customers away before they could browse products
- **Low conversion rates:** Visitors were arriving but not purchasing, with a checkout process that created unnecessary friction
- **Unoptimised checkout:** The existing checkout flow had unnecessary steps and lacked trust signals that international buyers need
- **Limited site speed insights:** No performance monitoring meant issues went undetected until customers complained
- **Outdated platform:** Running behind on Magento updates, leaving the store exposed to security vulnerabilities

With international customers across multiple markets, Tieroom needed a partner who could deliver measurable performance improvements that directly translated into higher revenue.

We implemented a comprehensive performance optimisation and ongoing support programme targeting every layer of Tieroom's Magento stack:

### Performance Optimisation:

- Full-stack performance audit identifying bottlenecks across server, application, and frontend layers
- Database query optimisation and indexing improvements for faster page generation
- Image optimisation and lazy loading implementation to reduce page weight
- Caching strategy overhaul with Varnish and Redis configuration tuning
- Core Web Vitals improvements targeting LCP, FID, and CLS

### Conversion Optimisation:

- Checkout flow streamlining to reduce abandonment
- Trust signal implementation for international buyers
- Mobile experience improvements for higher mobile conversion rates
- Product page enhancements to improve add-to-cart rates

### Ongoing Support & Maintenance:

- Proactive security patching and Magento version updates
- Continuous performance monitoring with New Relic and Sentry
- Regular feature development and store improvements
- Automated testing of critical checkout and payment flows

- ### 45% increase in conversions

Performance improvements and checkout optimisation directly translated into significantly more completed purchases

- ### 65% faster page load times

Full-stack performance optimisation delivered dramatically faster pages across all device types

- ### Improved Core Web Vitals

All Core Web Vitals metrics moved into the "good" range, improving search rankings and user experience

- ### Reduced checkout abandonment

Streamlined checkout flow with trust signals significantly reduced cart abandonment rates for international customers

- ### 99.9% uptime

Proactive monitoring and maintenance ensured consistent availability through peak trading periods

- ### Continuous improvement

Ongoing retainer relationship delivering regular feature enhancements and performance gains month over month

- Full-Stack Performance Audit & Optimisation
- Core Web Vitals Improvement
- Checkout Flow Optimisation
- Database & Query Optimisation
- Caching Strategy (Varnish & Redis)
- Image Optimisation & Lazy Loading
- Security Patching & Updates
- Performance Monitoring (New Relic & Sentry)
- Automated Checkout Testing
- Ongoing Support & Feature Development

### Interjar Automated Refunds for Magento 2

85% reduction in processing time and £85,000 annual savings through intelligent refund automation for Magento 2.

[Read Case Study](/content/case-studies/automated-refunds/index.html)